Using online distributions methods to promote products is known as digital marketing. This process is both period saving and affordable. Digital marketing is performed through items such as cell phones, SMS, MMS, quick messaging, websites, email messages, banner advertisement and digital billboards.
Digital marketing involves a few of the techniques of direct marketing and Online marketing. In digital marketing traditional ways of special offers are executed digitally. It involves marketing in two forms, draw and push.
Pull digital marketing requires the user to pull or extract the content directly. The customer has to approach the promotional matter and start to see the matter by himself. Good examples are websites, forums and internet logs. All these require clicking on a URL in order to view the content. The content that’s being displayed doesn’t have to follow any guidelines. Effort is required to only display the content on the website or forum and there is no additional cost of sending the information to the customer, however the customer has to make the extra effort of reaching to this content .The customer doesn’t need to opt-in for such kind of promotion and one message has been seen by all and it can’t be personalized. The customers who see the content can’t be traced, although the click on through rate can be viewed as which give details about the amount of clicks the message received. That is be done by allowing the click though tracking during the campaign, which records the information.
Push digital marketing technologies requires the effort of both the marketer and the client. The marketer has to push or send this content to the customer and the client has to make the effort of receiving it. That is a very effective sort of marketing and the investments certainly earn a big return as it creates brand recognition. SMS, MMS, email messages, RSS podcasting are examples of push digital marketing. Since the content is sent to individuals, it can be personalized according to the intended recipient. If the message has been opened up and viewed by the client or deleted it can be tracked and reported. Information linked to the customer such as name, geographical location could be traced. However when sending this king of message, certain requirements should be met as the SMS and emails sent are monitored. If the internet marketer doesn’t follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted target audience and the message is known as to be spam. Bigger outcomes involve marketing experts getting blacklisted temporarily or also permanently. The quantity would be blocked plus they won’t be able to send any messages at all. Messages delivered to the RSS feeders require a mechanism with an application to attain, when sent by a contact marketing system.
Both varieties of Marketing Consultant ought to be used in consonance to achieve positive results. A smart marketer sends out email messages along with SMS and uses multiple channels to market his products. The type of messages being sent should also be different from one another. They should not only be text message, but animations, audios and video clips. There is a possibility of using pull and push message technologies in conjunction just like the email sent to a possible client can have a URL or a banner ad, which on clicking downloads info. If there is enormous group of people to end up being reached via email, Email providers can be hired who sends loads of emails to the customers on behalf of the marketer and they take measures so that the messages are not considered as spam.
Although much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have already been passed to protect the clients from unscrupulous marketers who go to any extent to market their products or hackers or spammers who have a bad intent we.e. like harming the pc or installing adware, spyware on people’s computer systems.